Grammy Award-winning singer Ciara has become the new face of Jay-Z's Rocawear line for women.
The new campaign, titled I Will Not Lose, will feature testimonials by individuals who have overcome various hardships - including a speech by Amy Steele, editor of the Virginia Tech's college newspaper.
She tells US Magazine. "I love Rocawear. The clothes are so cute. The stuff is great. I am so happy to be able to do the campaign."
The advertising campaign will be launched later this year.